PIX KEYS
To make a money transfer or payment, it is only necessary to inform the individual or legal entities’ PIX key, which is a token
used to identify their account and can be a phone number, CPF, random number or even an email.
QR CODES
In this case, the individual or company will complete or receive the payment by scanning a QR code created by the receiver.
FREE OF CHARGE
For individual users, PIX transactions are completely free.
ALL TYPES OF TRANSACTIONS
Any transaction can be done with PIX, independently of its characteristics. It has no minimal or maximal value and always generates a digital receipt for both the sender and the receiver.
MASSIVELY ADOPTED
Created in November 2020, PIX has been highly adopted by the Brazilian population, with more than 140 million users and almost R$ 900 billion moved through it per month.
STRONG PAYMENT METHOD
Having overcome bank transfers and boletos, PIX is a strong competitor to debit cards and e-wallets.
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- Simplicity
The identification of the receiver can be done by informing their PIX key or scanning a QR code.
- Availability
Payments can be done 24 hours a day, 7 days a week and all days of the year (including weekends and holidays and are processed instantaneously.
- Speed
Your company will receive payments made via PIX in just a few seconds.
- Convenience
It’s very easy and fast for clients to pay with PIX, taking only a few steps.
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- Multiple usage
PIX can be used for transfers of Person to Business payments, , P2P, business to business payments, billing and government collection.
- Interoperability
Payments can be made through PIX even if the person or company receiving funds uses different financial institutions.
Mobile growth in Brazil
Mobile shopping in Brazil play a role in the entry of new consumers and in the increase of purchases among already traditional e-commerce consumers.
Access to more shoppers
For merchants looking to attract new unbanked shoppers, PIX is a good opportunity because it is not necessary to have a bank account to use it: the only thing that is mandatory is that their fintech or digital wallet of choice are
integrated to PIX.
Faster delivery of products or services
Due to receiving payments in a faster way, it is possible to deliver the product or service to the customer even more quickly. That can have a positive impact on the merchant’s stock management and/or on customer satisfaction with the brand.
Cheaper for both the sender and the recipient
Since the number of intermediaries on the payment arrangement is reduced with PIX, the transaction is cheaper
for the merchant and free for its customers.
Raising checkout conversion
By offering customers yet another payment method during the checkout process greatly increases your chance of them not following through with their purchase.
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How to use the newest Brazilian payment method PIX to increase online conversion rates
Pix changed the way Brazilians shop and pay, and it can improve your online conversion rates. See in the article how to leverage this opportunity.
Report: Understanding Consumer Behavior with Pix
In the digital environment, everything happens ultra-fast, including payments. Pix brought the agility and ease that Brazilians were so much looking for.
About PagSeguro
PagSeguro (NYSE: PAGS) provides innovative payment solutions, automating payments, sales, and wire transfers to boost businesses anywhere, in a simple and secure way. Part of the UOL Group – the leader in Brazilian internet –, PagSeguro acts as an issuer, an acquirer, and a provider of digital accounts, besides offering complete solutions for online and in-person payments.
The company also has the most complete payment methods coverage in Brazil and 16 other Latin American countries, besides Portugal, Spain, Turkey, Greece, and Romania, allowing merchants worldwide to process and collect more than 140 local payment methods and local currencies. It also provides instant single or mass cross-border payouts to Brazil.
As a provider of payment solutions for foreign merchants, PagSeguro is well established as the market leader in the online gaming segment, processing local payments for more than 6,000 games, including giants Valve, Garena, EA, Xsolla, Ubisoft, and Wargaming.
